We do not make any earnings or money from this website, and hence our shoe recommendations are NOT biased by commissions, referral fees or ad revenues. The links to Amazon products on our website are only provided for your convenience. There are many other websites which sell the same products from which you could purchase shoes.
We won’t bore you to death with the details behind the analytics driving our recommendation engine -- cosine and Jaccard similarity, word embeddings, feature-level sentiment analysis, lift analysis, etc. Let's just say we use over 100,000 product reviews and complex analytics to provide the best recommendations for your desired features.
Our recommendations are not necessarily the shoes that have the highest overall customer rating – after all, you don’t need any analytics to do that. Instead, the shoes we recommend are going to be the best match with the criteria you have provided to us. Hopefully after using our recommendation engine, you will be a more informed shopper capable of purchasing the running shoes that fit your needs best.
We ask you which features you consider most important in the perfect pair of running shoes. If you are not sure of what these features mean, you can click on the learn more button for more information regarding each feature.
With your chosen features as inputs into our analytics engine, we find shoes that customers have praised highly and closely associate with the same set of features.
We recommend the 3 shoes that are the best match for your given features.
We ask you which shoe you are currently interested in learning more about.
Based on the shoe you select, we provide insights about how prior customers feel toward this shoe and which features they most highly associate it with.
We also recommend 3 alternative shoes (which may even be lower priced) that are highly praised for the same features as the shoe you are currently interest in.